People recommend places, people and things constantly, and almost none of it is measured or paid for. Existing affiliate, influencer and loyalty programs capture less than 1% of the roughly $6T word-of-mouth recommendation economy. The recommendation economy is that activity made visible: when a recommendation results in a real transaction, a fee clears and splits across everyone who built the connection.
People recommend places, people and things constantly, and almost none of it is measured or paid for. Existing affiliate, influencer and loyalty programs capture less than 1% of the roughly $6T word-of-mouth recommendation economy. The recommendation economy is that activity made visible: when a recommendation results in a real transaction, a fee clears and splits across everyone who built the connection.