Ask PRIMA

What is PRIMA, in one sentence?

The shortest version, for anyone landing here for the first time.

Is PRIMA a reservation system? Does it replace OpenTable, Resy or SevenRooms?

The first assumption almost every operator makes.

What do you mean by the recommendation economy?

The term shows up in every paper. Here is what it actually refers to.

What is the value graph, and what does it decide?

PRIMA talks about a live score behind every user. What is it for?

What does a restaurant actually pay, and when?

The question every owner asks in the first two minutes.

Does anything get added to the guest bill?

Worth being blunt about this one.

What is Fast Pass, and why is it free for trusted-relationship bookings?

The part that surprises people: some bookings cost the venue nothing.

Why would I route a table I would have given away anyway?

If the favour was already free, what changes?

Do I keep my own guest data?

A live worry for anyone who has been locked into an aggregator.

How does a concierge get paid for a booking?

The mechanics for the people who actually move guests.

What are the three economic states: consumer, earner, network builder?

PRIMA describes people moving through three positions. Here they are.

What is the perpetual override the originating venue keeps?

What happens to the hotel or venue that introduced someone once they start earning on their own?

Can a professional earn on introductions rather than billable work?

For lawyers, advisers, agents and anyone whose real asset is their contact book.

What is in it for me as a guest?

The consumer side, without the infrastructure language.

How do offers get funded if I am not paying more?

Where the free coffee comes from.

How is the fee split, and does the split change by market?

Different papers quote different numbers. Here is the honest answer.

What happens with governments and cities in the national model?

The sovereign and city partnerships, in plain terms.

What stops this from being gamed?

Fraud, fake referrals, credit for demand that already existed.